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The WOODWAY Pro XL is designed for athletes seeking to maximize training effectiveness and performance
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WHAT DOES TCO MEAN TO A TREADMILL BUYER?
Most considering the purchase of a treadmill don’t know what TCO is.
All prospective treadmill owners ultimately learn what the phrase Total Cost of Ownership (TCO) really means. …Some high-use treadmill owners, like fitness clubs, learn what TCO means in just a few months.
Sadly, most think that TCO is the amount of money paid at the moment of purchase. Ultimately, what treadmill owners realize is that the price they pay when the treadmill is delivered is only a down payment towards TCO - the Total Cost of Ownership.
Total Cost of Ownership can be simply stated in a formula:
TCO = Treadmill Price + Maintenance + Power Costs + Repairs + Goodwill
Conventional Treadmill Owners, those with the belt and hard deck system, the
Maintenance costs of adjusting the running surface, maintaining the drive motors, maintaining the deck and belt, and keeping them clean is a monthly chore that adds up to hundreds of dollars per year. Power Costs add hundreds more to this total.
Repair and replacement of belts, decks, motors, rollers and drive electronics can add up from hundreds to thousands of dollars per year towards the TCO.
In the world of satisfying customers and users, maybe the greatest element of the TCO formula is Goodwill…a satisfied customer. Losing club member’s because of downtime, noise and lack of running comfort of a conventional treadmill can cost a club owner more than the total cost of their treadmills. It can cost them memberships.
For WOODWAY owners, TCO is represented by it relatively higher initial purchase price, followed immediately by the realization of the low maintenance, low power costs, virtual elimination of repairs and a significant increase in goodwill from the users.
For Conventional Treadmill Owners, the TCO becomes only too apparent. Conventional Treadmill Owners find out what they write the check for is only the beginning…………
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