WOODWAY Launches Touch Screen Cardio Entertainment and Non-Motorized EcoMill at NIRSA

NIRSA Provides First Glimpse of Advanced Cardio Entertainment Technology and Totally Green Treadmill

Waukesha, WI - February 20, 2009 — WOODWAY, the world’s largest specialized treadmill manufacturer, combines the industry’s finest running surface with innovative interactive entertainment options to form their latest product - the Desmo Elite.

The Desmo Elite adds an embedded 17” LCD touch screen to WOODWAY’s legendary 35-year Desmo history. WOODWAY’s patented running surface is now complimented with innovative entertainment options including a “Made for iPod™” docking station, internet connectivity, USB workout tracking and streaming music and video options.

“Every step taken throughout the development process has revolved around meeting the needs and desires of our loyal customer base.” said Eric Weber – Director of Sales and Marketing for WOODWAY. “Our customers have spoken and we have listened. We now provide advanced entertainment and user interactivity options that match our superior running surface.”

In addition to launching the Desmo Elite at NIRSA, WOODWAY will also debut the EcoMill™, an all green manually-powered commercial treadmill. The EcoMill is completely non-motorized, utilizing energy generated from the user’s workout to power the system’s display board and elevation system.

“We have always been a green product, all of our treadmills last longer and use half the electricity of conventional treadmills” said Weber. “The EcoMill takes this a step further; now users not only achieve a great workout but also can feel good about reducing their carbon footprint.”

See it at NIRSA Booth #405