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Woodway History

WOODWAY’s history begins in Germany in 1974

1974

WOODWAY’s history begins in Germany in 1974. Willi Schoenenberger, a technical director in charge of planning a fitness center, noticed that the most important piece of equipment, the treadmill, didn’t meet the most important requirements: a mechanically sound machine that is designed to meet human needs.He envisioned a comfortable surface that didn’t interfere with the natural biomechanics of running or walking. Also, he wanted a transportation system which eliminated the friction associated with conventional (conveyor belt) treadmills. After intensive research, and trial and error (and in cooperation with the Deutsche Sporthochschule in Cologne, Germany), Willi developed and patented a very unique and revolutionary treadmill design.

1975

In 1975, WOODWAY GmbH was founded in Weil am Rhein, Germany. The name “WOODWAY” is derived from the German “Waldweg” (Wald = Wood and Weg = Way) – the feel of running on a soft pine needle covered path in the forest.

1983

In 1983, a manufacturing license was awarded to Sakai Medical, for the use of WOODWAY technology in the Japanese marketplace.

1988

In 1988, a U.S. license was granted to a small, well-established manufacturing company in Waukesha, Wisconsin. WOODWAY USA was formed when the U.S. incarnation of the WOODWAY was developed and completed in 1990. WOODWAY USA is proud to be the primary manufacturer of WOODWAY Treadmills worldwide, exporting treadmills for international distribution, in addition to serving our domestic customers and clients.

Today

Today, WOODWAY’s design and manufacturing facilities in the United States, Germany and Japan make WOODWAY the largest specialized treadmill manufacturer in the world. Constant enhancements in quality, design and function are shared and implemented by all three WOODWAY manufacturers. As WOODWAY moves forward, attention to product quality, innovation, and customer service are at the forefront of our efforts. Along with our treadmills, other products, services and strategic relationships are being developed so as to keep WOODWAY on the leading edge as we meet fitness training, testing and rehabilitation needs.

As WOODWAY moves forward

As WOODWAY moves forward, attention to product quality, innovation, and customer service are at the forefront of our efforts. Along with our treadmills, other products, services and strategic relationships are being developed so as to keep WOODWAY on the leading edge as we meet fitness training, testing and rehabilitation needs.

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